Shutterstock

I led the design and development of a one-page scroll landing page for the Shutterstock Impact Index. The project's core objective was to showcase Shutterstock’s leadership in the creative and innovation space while generating qualified leads by demonstrating how the company helps creatives and businesses boost their impact and achieve greater success.

My initial phase involved a design approval stage where I created detailed Figma wireframes to establish the site’s foundational structure and user flow.Upon receiving approval, I moved into developing the site mockups. I took great care to ensure that all designs aligned seamlessly with Shutterstock's existing design system, maintaining brand consistency across the new experience. The content strategy was to highlight the groundbreaking nature of the Impact Index, presenting it as a proprietary data analysis that quantifies the business value of creativity. I structured the site to feature a Hero Section, an About Section, and dedicated areas that detailed the Impact Index's influence on Creative, Business, and Cultural outcomes.

The final deliverable was a custom WordPress template, ready for client implementation. This solution was designed to empower marketers and business leaders with actionable, data-informed insights. The site’s two-phased call to action was a key component, with a teaser phase designed to capture sales leads and a full launch phase encouraging users to download the comprehensive report.